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What is MVAS?

MVAS (Mobile Value-Added Services) are enhanced services provided by telecom operators that go beyond basic voice calls and simple messaging. These services add significant value to users' mobile experience while generating additional revenue streams for service providers.

For Users

Enhanced functionality, convenience, entertainment, and access to essential services even on basic phones.

For Telecom Companies

Increased revenue streams, improved customer retention, higher ARPU (Average Revenue Per User), and market differentiation.

For Businesses

New channels for customer engagement, marketing, transactions, and service delivery directly to mobile users.

For Society

Bridges digital divides by providing services accessible on basic phones, enabling financial and social inclusion.

For Security

Secure delivery of content and services with reliable authentication, minimizing fraud and unauthorized usage.

For Innovation

Enables new creative service models, product ideas, and digital transformation across industries.

Complete MVAS Categories

Explore all core segments of Mobile Value-Added Services (MVAS), including billing flows, subscription models, and high-converting premium mobile solutions.

Communication MVAS
Information MVAS
Entertainment & Gaming
Billing & Payments
Location-Based MVAS
Enterprise MVAS

Communication & Subscription MVAS

  • SMS-Based Offers: Bulk SMS subscriptions, alerts, premium content pushes
  • Push Notification Campaigns: High-volume notification traffic for instant conversions
  • WhatsApp & Messaging MVAS: Chat-based subscription flows and content delivery
  • IVR-Based Offers: Voice-led subscription flows and interactive engagement
  • Premium Short Code Services: Short code billing, shortcode campaigns, auto-subscription
  • Direct MVAS Traffic: High-converting carrier-ready traffic for all telcos

Information & Alerts MVAS

  • Daily Alerts MVAS: News, astrology, stock & market updates, horoscope alerts
  • Cricket MVAS Services: Live scores, match predictions, commentary alerts
  • Quiz Subscription Offers: Knowledge quizzes, trivia content, daily reward quizzes
  • Astro MVAS Services: Numerology, horoscope, tarot readings, premium predictions
  • Edu/Info Updates: Exam alerts, education content, study material subscriptions
  • Content Monetization: Distribution of premium downloadable and on-demand content

Entertainment, Adult & Gaming MVAS

  • Gaming MVAS Offers: WAP games, instant play, tournaments, subscription gaming
  • Adult MVAS Offers: Restricted-access premium adult content subscription flows
  • Ringtones MVAS: Caller tunes, ringtones, trending audio downloads
  • Wallpapers & Themes: Mobile wallpapers, digital assets, personalization content
  • Video Streaming MVAS: Short videos, premium streaming, WAP video portals
  • Entertainment MVAS: Comedy clips, celebrity content, exclusive media offers

Billing Models & Carrier Payment MVAS

  • WAP Billing Offers: Single-click billing via operator networks
  • Carrier Billing Campaigns: Telco-integrated billing for premium subscriptions
  • Mobile Subscription Offers: Recurring subscription models across operators
  • OTP Flow Campaigns: High payout verified OTP subscription flows
  • PIN Submit Offers: 2-step PIN submit flows for secure billing
  • 1-Click & 2-Click Flows: Fast conversion billing models for MVAS affiliates

Location-Based & Behavior MVAS

  • Geo-Targeted Campaigns: Location-aware subscription triggers and ads
  • Event-Based MVAS: Local offers, hyperlocal recommendations, alerts
  • User Tracking MVAS: Carrier-assisted tracking & verification services
  • Behavior-Based Push: Interest-driven push campaigns for higher conversions
  • Bypass Traffic MVAS: Smart routing for seamless subscription flows
  • Bulk Push Traffic: High-volume push traffic for aggressive MVAS conversions

Enterprise & Affiliate MVAS Solutions

  • MVAS Campaign Management: Complete setup, optimization & scaling
  • Inhouse MVAS Offers: Direct access to exclusive high-payout operator offers
  • Affiliate & CPA/CPL Offers: High converting MVAS campaigns for affiliates
  • Mobile Content Monetization: Tools to monetize traffic, content, and engagement
  • Auto-Subscription MVAS: Automated recurring billing flows for long retention
  • High Payout MVAS: Premium GEOs, top carriers, and exclusive direct offers

MVAS Impact & Statistics

The global MVAS market continues to grow rapidly, driven by increasing smartphone penetration, demand for digital services, and technological advancements.

$712B
Global Market Value (2023)
18.2%
CAGR Growth Rate
4.2B
Mobile Service Users
35%
Of Telecom Revenue from MVAS

Future of MVAS (2025 & Beyond)

MVAS is evolving with emerging technologies, creating smarter, more personalized, and integrated mobile experiences.

AI-Powered Services

Intelligent chatbots, predictive analytics, personalized recommendations, and automated customer service.

5G & IoT Integration

Ultra-low latency services, massive IoT connectivity, smart cities, and real-time remote control applications.

Immersive Experiences

AR/VR mobile applications, interactive gaming, virtual shopping, and immersive educational content.

Enhanced Security

Blockchain-based services, biometric authentication, encrypted communications, and fraud prevention.