MVAS (Mobile Value-Added Services) are enhanced services provided by telecom operators that go beyond basic voice calls and simple messaging. These services add significant value to users' mobile experience while generating additional revenue streams for service providers.
Enhanced functionality, convenience, entertainment, and access to essential services even on basic phones.
Increased revenue streams, improved customer retention, higher ARPU (Average Revenue Per User), and market differentiation.
New channels for customer engagement, marketing, transactions, and service delivery directly to mobile users.
Bridges digital divides by providing services accessible on basic phones, enabling financial and social inclusion.
Secure delivery of content and services with reliable authentication, minimizing fraud and unauthorized usage.
Enables new creative service models, product ideas, and digital transformation across industries.
Explore all core segments of Mobile Value-Added Services (MVAS), including billing flows, subscription models, and high-converting premium mobile solutions.
The global MVAS market continues to grow rapidly, driven by increasing smartphone penetration, demand for digital services, and technological advancements.
MVAS is evolving with emerging technologies, creating smarter, more personalized, and integrated mobile experiences.
Intelligent chatbots, predictive analytics, personalized recommendations, and automated customer service.
Ultra-low latency services, massive IoT connectivity, smart cities, and real-time remote control applications.
AR/VR mobile applications, interactive gaming, virtual shopping, and immersive educational content.
Blockchain-based services, biometric authentication, encrypted communications, and fraud prevention.